Tennis superstar Andre Agassi and
adidas have entered into a long-term partnership starting
with the Mercedes-Benz Cup in Los Angeles on July 25. As
of today, he will be exclusively wearing adidas footwear
and apparel. excited about my new partnership with
adidas. Our relationship not only means that I
will be working with one of the best brands in the
world but, more importantly, also provides support
to my foundation. Together, we will be able to give
more at-risk kids a chance to succeed, said Andre Agassi
about the partnership with adidas.
We are very much looking forward to
what this new partnership will mean beyond our business
in the traditional sense, especially in the US, for many
years to come. Andre is indisputably one of the biggest
athletes of the 21st century and we are
excited to support Andre not only with the best product
on court, but also through his foundation. We will be
working closely with him on various initiatives well
beyond the sport of tennis, said Erich Stamminger, member
of the Executive Board of adidas-Salomon AG responsible
for Global Marketing.
This agreement also offers a wide
range of marketing opportunities as the worlds most
famous sports couple, Andre Agassi and Steffi Graf, are
now part of the adidas family. Steffi Graf, who has been
with adidas throughout her career, has just like Andre
been one of the most successful and admired athletes in
the world.
It can be said that no other brand
has been so closely associated with so many athletes in
so many sports over so many years as adidas since Adi
Dassler produced his first sports shoes in 1920. Since
then, adidas has built and underlined its leadership in
the global sports arena with only one focused mission,
and that is to provide every athlete with the best
possible equipment and gear. In tennis, top athletes such
as recently signed Andre Agassi, Justine Henin-Hardenne,
Marat Safin and Guillermo Coria as well as adidas
ambassadors such as Steffi Graf, Stan Smith, Ilie Nastase
and Martina Hingis wear state-of-the art adidas tennis
products
|
