THE TENNIS CHANNEL
MOVES TENNIS CHANNEL OPEN TO LAS VEGAS
SANTA MONICA, October
18, 2005
2006 Men's ATP Pro Tennis
Tournament to Mark City's First in Two Decades
Network Plans 10-Day Festival of Tennis Event; Annual
Destination to Include
Tennis and Entertainment-Related Activities
The Tennis Channel, the only 24-hour, television-based multimedia
destination dedicated to tennis and the healthy, active lifestyle
that surrounds it, will move its Scottsdale, Ariz., ATP tour
event to Las Vegas in 2006, marking the return of top-level
professional tennis to the region after a two-decade absence. The
announcement was made today by Steve Bellamy, president and
founder, The Tennis Channel; Ken Solomon, chairman and CEO, The
Tennis Channel; Oscar B. Goodman, Mayor of Las Vegas; Larry
Brown, Las Vegas City Councilman; and Chris Clouser, CEO, ATP
Properties, and president, ATP Inc.
The 2006 Tennis Channel Open will take place at the newly
christened Darling Memorial Tennis Center, which features a 40-acre
complex with 23 courts, among them a 2,400-seat stadium court
that will expand via bleachers to a 3,000-3,500 capacity during
the event. The grounds also include space for two additional,
smaller stadium courts, which are currently being planned. The
tournament is scheduled for the week of Feb. 27, with qualifying
matches and other events set for the days leading up to the
competition.
The vision is to create a sort of tennispalooza,'
an annual tennis destination with tournament action and other
tennis-related entertainment activities, and televise the heck
out of it, said Bellamy. Las Vegas is
providing resources and efforts toward this end, and after an
exhaustive selection process we've decided that the city presents
the best opportunity to build something spectacular that people
are going to travel to experience each year.
The Tennis Channel, which purchased the tournament from IMG in
February, intends to expand the men's competition into a
multifaceted gathering unique to the tennis and sports-venue
calendars. Plans currently entail an annual, 10-day event with
men's, women's and juniors tournaments, surrounded by ancillary
events that center on tennis and the lifestyle of its enthusiasts.
This in turn would be supported by a number of entertainment
offshoots, including other sports events.
The combination of professional tournament tennis;
The Tennis Channel's 24/7, 365 media brand; and the excitement of
Las Vegas creates endless opportunities for redefining the way
the sport is experienced, added Solomon. This
decision is an integral part of our vision to synergize various
tennis, lifestyle and entertainment activities across numerous
outlets, be they television, Web, broadband, video on demand (VOD)
or an actual top tour event, like the Tennis Channel Open.
Las Vegas has not hosted a top-level tennis tournament since the
Alan King Tennis Classic in 1985. The region does have
significant tennis history, however. In 1995 the U.S. Davis Cup
team competed against Sweden at Caesars Palace, and featured city
native and resident Andre Agassi. The city has also played host
to U.S. women's Fed Cup competitions.
We couldn't be more thrilled to welcome the Tennis
Channel Open to the best city in the world, said
Mayor Goodman. Las Vegas is a place like no other,
and together with The Tennis Channel we're going to create a new
standard for sports and entertainment destination events.
Councilman Brown added, This is a great opportunity
for the people in this community and fans from around the world
to witness the phenomenal talent of professional tennis players.
We are extremely excited that ATP tennis is coming
to the entertainment capital of the world Las
Vegas, added Clouser. The Tennis
Channel has done incredible things for tennis, and given viewers
ways to consume this sport like never before.
Founded in 1986, the ATP tournament had been held at the Fairmont
Scottsdale Princess Hotel near Phoenix, and has played host to
most of the game's greatest stars, including Agassi, John
McEnroe, Jimmy Connors, Arthur Ashe, Pete Sampras, Jim Courier,
Ivan Lendl, Stefan Edberg, Stan Smith, Patrick Rafter, Lleyton
Hewitt and Andy Roddick.
The network, which had held programming rights for three years
prior to its acquisition of the event, telecast more than 40
hours of Tennis Channel Open competition in 2005
including singles and doubles quarterfinals, semifinals and
finals and has plans for extensive on-court and
off-court coverage in 2006.
The Tennis Channel (www.thetennischannel.com) is the only 24-hour,
television-based multimedia destination dedicated to tennis and
the healthy, active lifestyle that surrounds it. As the most
concentrated single-sport network on television, the brand
combines comprehensive sports coverage with health, fitness, pop
culture, lifestyle and travel programming. Fifty-two week
tournament telecast rights include the US Open Series, ATP
Masters Series, top-tier WTA Tour championship competitions,
Davis Cup by BNP Paribas, Fed Cup and Hyundai Hopman Cup,
offering compelling coverage of the game's most dramatic
rivalries and energetic personalities.
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